In today’s tech-driven world, everyone craves a high-end smartphone—even those opting for second-hand models. Whether it’s the latest flagship or a refurbished device, consumers are increasingly drawn to premium features, and this trend is reshaping the global smartphone market. But here’s where it gets interesting: this demand isn’t limited to brand-new devices. Emerging markets are seeing a surge in interest for top-tier pre-owned phones, blurring the lines between new and used in ways we’ve never seen before.
Recent data from IDC reveals that the premium segment is driving market growth, with consumers flocking to cutting-edge gadgets like foldables and AI-powered devices. But this isn’t just about the newest releases. Counterpoint Research highlights a parallel trend in the pre-owned space, where demand for high-quality, refurbished iPhones and other premium devices is skyrocketing in emerging markets. And this is the part most people miss: the second-hand market is no longer just about affordability—it’s about accessing premium technology at a fraction of the cost.
While global smartphone shipments grew a modest 2.6 percent in Q3 2025 to 322.7 million units, according to IDC, the real story lies in the brands leading the charge. Apple and Samsung continue to dominate, with their latest offerings—like the iPhone 17 lineup and the Galaxy Z Fold 7—setting new records. Apple’s July quarter results were its best ever, while Samsung achieved its strongest growth in the same period. But what’s truly impressive is the rise of Chinese brand Transsion, which saw a 13.6 percent increase in shipments, though it still trails behind giants like Xiaomi, Apple, and Samsung.
Now, let’s talk pre-owned. Africa’s second-hand smartphone market grew by 6 percent in the first half of 2025, with big-name brands and their flagship models leading the charge. This contrasts sharply with more mature markets like Europe, the US, and Japan, where growth averaged just 1 percent. In Africa, used Apple devices saw a 7 percent sales increase, fueled by partnerships with premium resellers and a growing preference for newer models like the iPhone 13. But here’s the controversial part: Is this trend sustainable, or are we overlooking the environmental impact of constantly upgrading to newer models, even if they’re pre-owned?
Samsung’s pre-owned devices are also gaining traction, with a 4 percent sales increase thanks to aggressive trade-in promotions. Meanwhile, Southeast Asia’s used smartphone market expanded by 5 percent, driven by a steady flow of devices from China. Apple leads here too, with the iPhone 12 and 13 dominating sales. India mirrored this growth, with a 5 percent increase in pre-owned mobile trade and rising demand for premium models like the iPhone 13 and 14 series.
However, markets like Europe, the US, and Japan are experiencing sluggish growth, which Counterpoint attributes to limited supply and declining exports to emerging markets. In Europe, for instance, less than a third of consumers trade in or sell their old phones, restricting the availability of used devices. In the US, market sentiment is described as “volatile,” with retailers and OEMs stockpiling spare parts amid uncertainty over policy shifts, particularly around President Trump’s tariff policies. Yet, buy-back programs are gaining strength, offering a glimmer of hope for future growth.
So, here’s the question: As premium devices become more accessible, both new and pre-owned, are we moving toward a more inclusive tech landscape, or are we simply fueling a cycle of endless upgrades? Let us know your thoughts in the comments—this is a debate worth having.
